From smoothies to sandwiches, cafe’s each have their own focus. With that focus, they have a style and atmosphere built around their product. Music is an important part of that atmosphere, and if used correctly, can reinforce other brand elements. Go too generic with your music, and you’re missing the opportunity to reflect your brand in a strong, emotionally satisfying way to your customers.
Here are some tips for choosing background music for your cafe.
Make Sure It’s Legal
Playing Pandora in a business setting can cause licensing issues, since it’s a service intended for consumers. Additionally, it’s important to secure the proper licenses from BMI, ASCAP, and SESAC. Playing music illegally can result in lawsuits that lead to massive fines, so take the time to ensure legal compliance to copyright law.
To simplify the process, consider using a background music service provider, like Dozmia for Business.