There are many services that offer music for business use, but many businesses choose to simply use Pandora. However, is this even legal? Can you simply stream Pandora in your business and pay BMI, ASCAP, and SESAC?
Here are a few things to consider about using Pandora in your business.
Is it Legal?
For legal music for your business, make sure you pay the appropriate business music licensing fees, and choose music that fits your business’s style. Alternatively, you can sign up for a background music service intended for business use.
Is Pandora Good for Business Use?
Pandora is amazing when used as a consumer. I’ve found hundreds of new songs over the years using Pandora, and many times I’ve gone on to buy these newly discovered songs. However, Pandora may not be best for a business setting for the following reasons:
- Inconsistent song tempo.
- Varying styles of music.
In addition to the above, thumbing up and down certain songs may open the recommendation algorithm to a wider variety of music. When choosing music for your business, it’s important to be specific with your choices of songs, and to consider the musical elements of the songs such as lyrics, key, and tempo. Pandora uses these traits to determine your tastes, but when it comes to a business setting, it can easily skew away from your brands style.
Custom music may be a better option in some cases, which you can do yourself by properly licensing the rights to use music from BMI, ASCAP, and SESAC, or by signing up with a service that provides music for business use, like Dozmia for Business