Many retail establishments use pre-programed music solutions. Often times, customized music programming may be a better option. Custom music can provide more personality for brand and better business results.
Here are some reasons to consider a background music service provider that offers customized music for business.
Reinforce Your Brands Personality
You can usually tell a lot about a person by the type of music they listen to. Sophisticated people listen to classical music; young people listen to pop and hip-hop; and people with high levels of energy listen to heavy metal.
The same goes for branding. Music can reinforce your brands personality when used correctly. If your brand is targeted at a mainstream crowd, pop might make sense. If you’re looking to establish your brand within a hipster culture, indie music works best. A customized playlist can help your brand position itself within the culture of your customers.
Develop a Unique Your Atmosphere
If you’re playing a pre-programmed playlist, it’s likely that other businesses are playing that same playlist. This means that, when it comes to music, your brand doesn’t stand out from the crowd.
An individualized playlist created specifically for your brand can offer differentiation and display your business’s unique identity among your customers.
Connect with a Specific Audience
Music is a huge part of any culture. Groups of people who are close to each other often listen to similar types of music, which is why friends are the number two source of music discovery, only behind radio, and followed by streaming services like Pandora or iHeartRadio.
People automatically feel more connected to others of similar music taste. By playing unique music that is of interest to your target audience, you can fit in to their culture and build an emotional connection with them.